In today’s content-driven cyber-marketplace, having a viable, search-engine optimized website is essential. Perhaps the greatest force that promotes search-engine placement as well as website visits and impressions is the blog!
Quality, Quality, Quality!
Keyword placement and strategically imbedded website links play an important role in search-engine optimization, but the quality of blog content results in longer site visits, return visits, and reputation enhancement. When people begin to realize that an organization or business is offering valuable information in its blog articles, they spread the word to others.
More importantly, they become loyal customers!
Here are some relevant facts:
– Improving the quality of your blog content is directly proportional to improved sales numbers.
– Your blog is also essential in developing your brand identity. It’s where people get to know you, who you are, and what you do!
– Your customers begin putting their trust in you when they realize you care about them.
– You don’t need marketing gurus as much as you need good editors and content writers. Seth Godin, one of the most recognized experts in brand marketing, suggests that businesses spend more time in developing quality content then marketing campaigns.
How can you make this happen?
You might think you need to hire a team of high-powered authors and editors, but that’s not likely necessary. What you do need is someone who understands the anatomy of a blog and who is capable of delivering the type of content your website needs.
You need a ‘Ghostblogger’!
A what? Most people have heard of a ghostwriter – well, a ‘ghostblogger’ is someone who specializes in blog content. This person is the secret weapon who can propel your web presence to new levels.