Blog Posts: The Long and Short of It

You’ll hear all sorts of responses to the question of blog post length. The truth is, there’s no right answer.

Short Posts 

A typical ‘short’ post can be anywhere from 10 to 500 words. Of course the lower end of this range won’t usually do anything for your SEO ratings, but sometimes a short, to the point comment can be a powerful sales technique. But there are a couple of key reasons for keeping posts around 300 words.

  • Just the facts, ma’am: Many people are either too busy or too impatient to read long, drawn out posts. They’re after useful information and they need it now! Bullets and easily scanned paragraphs work best for attracting this type of customer.
  • Mobile is in: More people are using smartphones and tablets than desktop computers. Shorter blog posts fit better on the smaller viewing areas of mobile devices. In fact, Google is beginning to emphasize mobile-friendly websites to accommodate smartphone users.

Long Posts 

This doesn’t mean that lengthy posts of 600 to 1,500 words don’t have their place. It really depends on your target audience. Here’s a couple of thoughts.

  • Knowledge is power: The more information a person has on a subject, the better he or she is able to respond to related decisions. Longer posts can be an amazing source of current and informative content.
  • Keep ’em Longer: One of the desires of web site designers is to keep visitors engaged for as long as possible. The greater the length of their visit, the more likely they are to purchase products or services. Longer articles achieve that end.

It really depends on you and your marketing strategy. You need to have a decision made about that before you start writing blog posts.

Don’t have time to write?

If you know what type of posts best fit your strategy, then it’s time to start building a blog full of relevant and current content. But if spending hours trying to create that content isn’t your thing, then you should consider bringing on a ghostblogger to fill your needs.

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